Since its original release in 2006, iProcrastinate for the Mac has been a free download. Starting with the iOS release in January 2011, I decided to charge $0.99 to help cover the costs of Mac/iOS development fees, software purchases, and website server payments.
Starting November 18th, the price iProcrastinate for iOS will increase to $1.99. The Mac version will remain free. I wanted to take this opportunity to explain why the price is increasing, and respond to any feedback.
Q: Why increase the price at all?
There are a number of reasons, but these are the ones that are most compelling:
- The addition of the iPad version of the app is requiring more time and resources to maintain, fix, and improve.
- My web server is requiring more hardware resources as app popularity increases.
- Additional revenue allows me to hire a designer to improve layout/icons/graphics.
- I can now participate in holiday/back-to-school sales. As $0.99 is the lowest paid tier, I didn’t really have the opportunity to put the app “on sale.” Switching from a paid app to a free app ($0.99 -> free) is more painful for developers, as it bumps us off any App Store lists we may have been on, resets the app’s rankings (not ratings), and makes the app harder to find. Switching from $1.99 to $0.99 during sale time is a click away.
Q: Why tell us, instead of just increasing the price?
If you’ve been on the fence for a while, and were waiting to purchase iProcrastinate, you can still do so without having to pay the new price. Also, if you disagree with any of the reasons for the price increase, here’s your opportunity to snag it at the $0.99 price point.
I’ve always appreciated it when developers take the time to explain their decisions and any changes to existing products/prices, so I wanted to pass it on.
Q: What about the Mac app?
The Mac app is still free. I started iProcrastinate when I was a student, and know that shelling out money for apps to help you get your work done is not always easy.
Rather, I’ve been a much bigger fan of giving out the Mac app for free. After trying it out, if you’re a fan and are looking for the convenience of using iProcrastinate on your iPhone, iPod Touch or iPad, then you can purchase the iOS version.
Q: Why $1.99? Why not $2.99 or $4.99?
From a weird, unexplainable personal perspective, I’ve always felt like $1.99 was a really solid price point. If I’m looking for a small utility app, there’s a weird phenomena where I tend to skip over the Free and $0.99 apps, and start looking closer when the price hits $1.99, $2.99, and higher.
I’m not sure if I’ve been burned by a plethora of “cheap”, useless $0.99 apps, but once you hit $1.99 and higher, the quality really starts to improve. I think iProcrastinate fits better in that category.
At the same time, iProcrastinate is an app that fits well in nearly every “todo” situation, but its customer base is primarily students. Whether you’re a Freshman in your first semester, or a grad student taking a victory lap, I know that cash isn’t always easy to come by. Instead of charging $2.99, I’d rather charge $1.99 and sleep peacefully knowing you can afford that extra cup of coffee during finals time.
So that’s that!
If you have feedback, one way or the other, please let me know. Your opinion matters a lot – your feedback often drives both the development and direction of the app, so don’t hesitate to let me know what you think.
As always – thanks, and happy procrastinating!
A new patch update for iProcrastinate for Mac has been released to the Mac App Store! It has two minor changes:
- Performance improvements in the Subjects list
- Fixes a bug related to creating new Steps